Process of Television Program Creation with Creative Economy Concept

Abstract

        The research aimed to study ;1) the storytelling of television programs with the concept of creative economy, 2) the integration of creative economy concept in television programs, 3) the creation of television programs following to the concept of creative economy. The study was applied qualitative research methods which were the in-depth interview of three professionals in Thai television industry and textual analysis of international television programs following to concept of creative economy. These were television drama “Samurai Gourmet”, documentary “A Bite of China” and game show “The Skin Wars”. The results were found that these television programs were integrated creative economy concept with the content into the program presentation. They used three types of narrative storytelling which were fiction, non-fiction and semi fiction. The sources of television show were basically driven from local or national knowledge and creative ideas of television show. The idea of program contents was related to local wisdom, culture, identity and skills of arts. They were integrated to television program creation for local broadcasting and international sales. Those brought about commercial incomes and create higher value added to country images as well as cultural and tourism promotion.