Public Audiences and stakeholders’ Media exposure, Satisfactions, Media Engagement, Needs, and Expectations toward the Media Provided by The Government Public Relations Department

Abstract

        This study aims to examine public audiences and stakeholders’ media exposure, satisfactions media engagement, needs, and expectations toward the media provided by The Government Public Relations Department in 2022. The study was quantitatively conducted and collected the data from 400 samples, who were public audiences, and stakeholders of the media provided by the Public Relation Department. The sample group were derived from the quota sampling method, and the data were collected using a questionnaire and analyzed through descriptive statistics including frequency, percentage, and Standard Deviation (S.D.).

        The study revealed five main findings.  First, the sample group were exposed to (1) the television media via the platforms of Facebook and television programs directly, (2) the radio media via radio programs and social media, (3) person media, or the radio-television broadcasters of the Public Relation Department, and (4) digital media, social media through Facebook, websites, and Line communication. Second, the sample group were highly satisfied with all media platforms, mostly with person media, followed by the media provided by radio, television, and digital platforms.  Third, the sample group showed a high level of media engagement toward all media platforms, greatest in radio media, followed by person media, television media and digital or social media, respectively. Fourth, the sample group, to the greatest degree, needed the television and radio programs with respect to news analysis, and news telling. They also expressed their needs with accurate, complete, comprehensible news, current and interesting style of the programs that create social solidarity. In terms of person media, news broadcasters or service providers should be friendly with human relationships aspects, active, and service-minded. Also, the digital or social media should provide breaking news, and interesting, accurate, and deeply investigative news.  Lastly, the audiences’ expectation was of a greatest level on radio media, followed by a greater level on the media provided by television, digital/social media, and person media. The media by radio, television, and digital/social media should be provided for audiences’ benefits, broadcasted professionally, ethically, transparently, accountably, and managed efficiently, accurately, and profitably for society development. Also, person media should be broadcasted or provided creatively, reflect public opinion for the government, and build up the public network with respect to significant issues broadcasted constantly.