The effectiveness of Communication Arts integration project for community culture and environment of College of Communication Arts, Rangsit University

Abstract

        This research is quantitative research to study 131 participants who attend the integration project of Communication Arts profession for community culture and environment of College of Communication Arts. The research sets specific samples, gathers information from all participants joining the project, uses a online questionnaire as a tool in collecting data and applies descriptive statistics, e.g. frequency, percentage, average and standard deviation. The results of the research are as follows:

        1. Samples participating in the project are students and personnel. Most of them know this project from instructions of their lecturers in their courses or Facebook pages of University or College of Communication Arts. The reasons for participating the project are to learn the work in the fields of communication, communication arts, learn to live together in different community culture, environment and ways of life, and exchange experience with other classmates and samples in order to mostly apply communication knowledge and skills for developing community and culture by doing activities, work as a team and communicating between persons, respectively.

        2. For the effectiveness of integration project of Communication Arts profession for community culture and environment, it finds that samples have an overall opinion at a high level with an average of 4.39. When considering each area, it finds that process has the highest average of 4.45, followed by product, context and importing factor with averages of 4.39, 4.36 and 4.43, respectively. When considering in the area, it finds that 2.1) in respect of process, the period for arranging the project is clear and suitable; speakers have useful and interesting knowledge and experience; location for conducting lecture and making hand-made books is appropriate. 2.2) With regards to product, the project causes participants to learn and understand social problems from experience by using existing skills and knowledge, learn and understand society in which they live together in different ways of life, and have satisfaction in activities for creating benefits and values to society. 2.3) In case of context, the project creates experience and learning of environment and promoting community culture to be consistent with volunteering and making benefits for society and focuses on creating sense of responsibility for public and becoming a part of social supports. In addition, it finds in 2.4) that the process of the project is clear and effective by having specialists including students, personnel, lecturers, and outside experts provide suggestions; the tools used in making hand-made books are ready; the service center in providing recycle papers are sufficient; and the working teams and speakers are sufficient to conduct the project, respectively.