The Management of Jinan City, Cultural Image Communication in the Perspective of New Media
คำสำคัญ:
Cultural Image, New Media, Jinan Managementบทคัดย่อ
With the rapid rise of new media, its influence on the communication of urban image is becoming more and more significant. In this context, as a metropolis with a long history and rich culture, how to more effectively use new media to shape and disseminate its unique urban cultural image is the main issue discussed in this paper. This paper firstly gives a comprehensive overview of the main body of Jinan cultural image communication. It is argued that the subject of communication is not only the traditional government, media and other institutions, but also includes more diversified participants such as enterprises and the public. In the new media environment, these communication subjects are involved in the communication of Jinan culture in their own way, thus making the cultural image of Jinan more rich and three-dimensional.
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