The International Communication Strategy of Kunqu Arts

บทคัดย่อ

        This paper aims to explore the international communication strategy of Kunqu art and analyze its development and challenges under the background of globalization. The purpose of the study is to put forward effective international communication strategies to promote the wide dissemination and acceptance of Kunqu art on the international stage by studying the unique charm and communication status of the art. The research issues focus on the opportunities and challenges faced by Kunqu art in the international communication, as well as how to formulate targeted communication strategies to enhance its competitiveness and influence in the international cultural market. Through literature review, questionnaire survey and in-depth interview, this study reveals the core issues of Kunqu art in international communication, and proposes innovative communication strategies in order to promote the global influence of Kunqu art. Combined with the relevant theories of international communication, the advantages and disadvantages of Kunqu art in international communication are analyzed. Visit kunqu opera performances and promotion activities at home and abroad to understand its communication effect and audience response under different cultural backgrounds.