Innovation and Communication Technology for Creative Tourism and New Normal Services in Chiang Mai
คำสำคัญ:
Innovation, Communication, Creative Tourism, New Normalบทคัดย่อ
This study employs a distinctive mixed-methods approach to examine the evolution of innovative communication technologies aimed at enhancing tourism and creative services in Chiang Mai, Thailand, during the COVID-19 crisis. Grounded in theoretical frameworks such as the Theories of New Media, Diffusion of Innovations, and Media Management Principles, the research explores strategies to foster community engagement, promote technology adoption, and advance sustainability in the tourism sector. Findings emphasize the crucial role of digital platforms in enabling real-time communication, addressing local needs, and bridging gaps between service providers and travelers. Quantitative results reveal a high level of participant satisfaction (mean = 4.45) regarding the clarity, relevance, and practical application of the content. The study underscores the potential of user-centric communication tools to enhance knowledge dissemination and promote sustainable practices, aligning with its objectives to highlight the transformative power of innovative technologies in revitalizing tourism and ensuring its long-term resilience, ultimately inspiring optimism and hope within the sector.
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