A Study of New Media and Chinese Generation Z Youth Subculture: A case of Chinese Digital Nomads Gathering in Chiang Mai, Thailand.
คำสำคัญ:
New media, Youth subculture, Generation Z, Digital nomadsบทคัดย่อ
This study used a questionnaire survey of Chinese Generation Z and in-depth interviews with Chinese digital nomads gathering in Chiang Mai, Thailand, to examine the relationship between new media and Chinese Generation Z youth subculture. The study finds that because of the symbolic understanding of self-knowledge and the need to use the Internet to satisfy the needs of Chinese Generation Z, the new media has become a structural force contributing to the emergence of Chinese Generation Z youth subcultures. Because of the interactive and decentralized nature of Internet communication, a new type of "DAO" (Decentralized Autonomous Organization) youth subculture has been formed. This youth subculture is characterized by spontaneity, identity, and virtual-real symbiosis, and its organization is characterized by digitization, de-neutralization, interest gathering, and a high degree of autonomy. The conclusion of this study, to a certain extent, extends the study of youth culture based on interest aggregation in the Internet era.
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