Title: The Creation of Events During a Crisis: A Case Study of the "Covid...Rao-Tid-Pan-Daiii" (Relation-VID) Project
คำสำคัญ:
event organizer, crisis management, COVID-19, live event, narrativeบทคัดย่อ
This study explores the creation of events during the COVID-19 crisis, focusing on the "Covid...Rao-Tid-Pan-Daiii" (Relation-VID) project. Adopting a qualitative research design, the study employs interviews and participatory observations to examine methods of event creation. The primary objective is to study how event communicate the notion that positive outcomes can emerge from challenging circumstances. The findings underscore the need for production teams to adapt concepts, creative ideas, and procedures, ensuring alignment with audience expectations during crises. The research reveals that while most narrative elements remain stable, the "Concept" requires heightened innovation and adaptability. Additionally, the study incorporates Crisis Management Theory to highlight how strategic planning, effective communication, and proactive adaptation are essential in mitigating disruptions and ensuring event success during a crisis.
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