The Influence of Wechat on Cross-cultural Communication: An Analysis of Language Learning, Cultural Understanding, and Social Connectivity Among International Users
คำสำคัญ:
The Influence, WECHAT, Cross-cultural Communication, An Analysis of Language Learning, Cultural Understanding, Social Connectivity, International Usersบทคัดย่อ
This study investigates the influence of WeChat on cross-cultural communication, focusing on its impact on language learning, cultural understanding, and social connectivity among international users. With over 1.3 billion active users globally, WeChat is a central platform for cross-cultural interactions. The research aims to explore how WeChat facilitates language acquisition, enhances cultural exchange, and fosters social connections through its unique features.
A quantitative methodology was employed, with data collected from a structured online questionnaire targeting a stratified sample of 400 international WeChat users. Participants were selected based on their active engagement in cross-cultural communication, representing diverse demographics such as students, expatriates, and professionals. Statistical analysis, including descriptive and inferential statistics, was used to measure the influence of WeChat on language learning, cultural understanding, and social connectivity.
Key findings indicate that WeChat significantly supports language learning through features like voice and video calls, although vocabulary exposure through Moments showed less impact. Regarding cultural understanding, participation in cultural exchange groups was highly valued by users, though the effectiveness of translation features varied. Social connectivity emerged as one of WeChat’s strongest aspects, with users reporting enhanced ability to establish and maintain cross-cultural relationships.
In conclusion, the study highlights that WeChat plays a vital role in facilitating cross-cultural communication, offering tools that enhance language skills, cultural exchange, and social interaction. However, the findings also suggest areas for improvement, particularly in vocabulary exposure and translation features, to better serve users' needs. These insights contribute to understanding the potential of digital platforms like WeChat in promoting global connectivity and bridging cultural gaps.
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