The Development of 3D Animation-Based Multimedia for Promoting Rail Tourism : A Case Study of the Pink Line Monorail
คำสำคัญ:
Multimedia, 3D Animation, Tourism Promotion, Rail Tourism, Pink Line Monorailบทคัดย่อ
This research a Research and Development (R&D) study that aims to develop and evaluate the effectiveness of 3D animation-based multimedia for promoting rail tourism, with a case study of the Pink Line Monorail. The research methodology is structured according to the ADDIE Model—a systematic instructional design framework comprising five phases: Analysis, Design, Development, Implementation, and Evaluation. Each phase guided the multimedia development process, ensuring structured content design and effective delivery. Additionally, the research references the 3P Production approach (Pre-Production, Production, and Post-Production) to ensure high-quality animation production for effective promotional media.
The population of the study includes tourists and general commuters who use or are likely to use the Pink Line Monorail. The sample consists of experts in 3D animation and rail transport, as well as 100 tourists and general passengers, also selected through purposive sampling, who evaluated the multimedia. The research instruments include expert assessments of media effectiveness and satisfaction questionnaires. The findings indicate that the effectiveness of the developed 3D animation-based multimedia was rated as high by experts in terms of content and presentation (𝑥̅=4.00, SD=0.47) and graphic design and technical execution (𝑥̅=4.06, SD=0.62). Meanwhile, the overall satisfaction of the sample group was rated highest (𝑥̅=4.26, SD=0.65), particularly regarding the value of the media in promoting rail tourism effectively.
The research suggests incorporating interactive elements, enhancing compatibility with Augmented Reality (AR) and Virtual Reality (VR) technologies, adding multilingual narration, and expanding digital distribution channels to cater to diverse tourist demographics. This study provides essential guidelines for developing 3D animation-based promotional media applicable to other public transportation projects in the future.
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