Social Media Design and Development for Yaoi People in Thailand

Abstract

The purpose of this research is to study and develop social media for Yaoi people in Thailand by using a research methodology that combines qualitative research to collect data by interviewing a sample of Yaoi people, including experts in various fields, such as experts in Yaoi content, user experience design, user interface design and quantitative research collecting data through online questionnaires to search for news topics and information that they are interested in, including social media safety. 

From all the research results, social media design that can meet the needs of many dimensions of Yaoi people and must have the following properties, such as the presentation content of Yaoi drama series on demand, the presentations of information trending in various sections and were easy to use and access information, and clearly categorize and build credibility by presenting information from trusted sources, as well as being simple, user-friendly and secure. There were various features, including notifications, buying and selling products and systems, discussions on trending topics, the #Hashtag system, membership system and security, etc. This corresponds with the concept of Tribal Marketing in the design and development of social media for Yaoi in Thailand that can draw groups of people who are interested in the same subject, from the same area or society and exchanged information between people in society, including buying, selling, and loyalty.

Based on the results of this research, it is consistent with the current trend of the most popular Y series. Whether in terms of the audience, the so-called Yaoi people. or in terms of content producers. This makes the possibility of social media emergence Yaoi people and can continue to develop for completeness in the future.