The Study of Creation Process in Combination Between Digital Media and Installation Art for Representing the Identity of Generation C

Abstract

The study of creation in combination between digital media and installation art for representing the identity of generation C has two purposes, first of all, is to studies the process of combination between digital media and installation art of representing the identity of generation C creation and the second is to studies the result of an exhibition in combination between digital media and installation art of representing the identity of generation C.  The researcher has studied concept, theory and knowledge about the identity of people in a different kind of generation, the people in generation C, installation art conceptual, visual communication theory, portrait photography and related research. This research process is creative research in other word researcher has created digital media mixed with installation art from generation C identity concept through data collection from representative sample interview. The result in data analysis will be the direction to the process of creating digital media mixed installation art. So that the identity of people in generation C is social media usage and communicate via the internet.

However, the study of people's behavior in each age group from Baby boomer, generation X, generation Y until generation Z found that the pattern of responding via social media has a different way, the content would depend on age range and attention, the outcome of this study reflects the path of different social media usage and then becomes a unique identity in each category. After that, the researcher brings the digital media mixed installation art piece to the exhibition in an art gallery by creating in the form of portrait photography blended with graphic design through the combination of digital media and installation art. Then bring those eight portrait pictures to exhibit in gallery and blended with digital media such as lighting, color, voice of interview and motion graphic on the portrait pictures. So that the audience must use both visual and auditory senses, which focus on creating awareness of the identity of Generation C people and their emotions through artistic elements. On average total score about satisfaction and recognition of people in generation C is 4.29