Analysis of Community Cultural Capital towards the Development of Community Product Development Model

Abstract

This research article aimed to analyze community cultural capital towards the development of community product development models and to study the development of community products. This qualitative research was using a sample size calculated from the estimated number of tourists using the n4Studies software, totaling 319 respondents. The findings revealed that cultural capital as a valuable cultural heritage for the development of products promoting grand theatrical performance by communities based on the ethnic cultures of the Western region. These tangible cultural assets varied in identity and cultural capital across different communities. Additionally, the study explored community product development and the approach to utilizing cultural capital for design. In this case, studying and utilizing cultural capital was a crucial method for developing community products and sustainable community development. Various management approaches have been recommended, depending on the suitability of each area. Case studies of communities that successfully utilized cultural capital included the Tai Song Dam ethnic group in Ban Khao Yoi Community, Khao Yoi Subdistrict, Phetchaburi Province, and the Karen ethnic group in Ban Phu Nam Ron Community, Ban Kha Subdistrict, Ratchaburi Province. These communities have adapted their existing cultural capital to develop product design concretely.