Agile Management in Modern Organizations

Abstract

This academic article aims to analyze and propose management approaches using the Agile methodology in the context of modern organizations facing rapid changes in the digital era. The study focuses on the core principles of Agile, its implementation strategies, key benefits, and practical challenges encountered during its application. Agile is a management philosophy that emphasizes flexibility, responsiveness, collaborative teamwork, and short delivery cycles, enabling organizations to adapt quickly and effectively to customer needs. Agile promotes decentralized decision-making, the use of frameworks such as Scrum, Kanban, and Lean, and the creation of a culture of continuous learning and innovation. This article presents case studies from leading global organizations—such as Spotify, Netflix, Amazon, and Google as well as successful implementations within Thailand, including KBank, PTT, AIS, and SCG. These cases demonstrate how Agile can be adapted to various organizational environments with tangible results. The article also explores major challenges in adopting Agile, such as shifting organizational culture, developing employee competencies, and restructuring teams. Suggested solutions include strong executive support, the establishment of Agile Coach teams to guide and train employees, and the use of digital tools like Jira and Trello to streamline work processes. The study concludes with new insights and practical recommendations for applying Agile in both Thai and international contexts. These include starting with small teams, offering continuous training, and closely monitoring progress. Ultimately, this article aims to serve as a strategic guide for organizational leaders seeking to thrive and remain competitive in an increasingly volatile world. The knowledge gained from this study provides a valuable framework for planning and implementing organizational transformation toward a more agile, modern, and adaptive management system that is responsive to change in the digital age.