Organizational Management Amid the Dynamics of Social and Technological Change in the 21st Century

Abstract

This article aims to analyze organizational management within the context of social and technological transformations in the 21st century. In this era, organizations face multifaceted and rapid dynamics driven by globalization, exponential growth in digital technologies, and structural shifts in society, such as ageing populations, cultural diversity, and rising expectations regarding corporate social responsibility. The article presents contemporary frameworks for managing change, such as Kotter's Dual Operating System and Gibbons' behavioral management model, as responses to these evolving conditions. It also examines case studies from Thailand, Asia, and the United States, highlighting how organizations across business, government, and civil society sectors have adapted to these changes. In addition, the article explores the impact of emerging technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and cloud computing on organizational management processes. It proposes strategic adjustments, leadership development, and the establishment of flexible and sustainable organizational cultures to ensure long-term survival and growth amid uncertainty. The article emphasizes the critical importance of integrating technology with social values and visionary leadership as central elements in managing organizations effectively in the 21st century. Readers will benefit from understanding key transformation trends in today's context and will be equipped to apply the proposed frameworks and practices to strengthen their organizations. This includes systematically assessing their organization's capacity for change and selecting suitable strategies to navigate and lead effectively in the digital age.