Communication Pattern of Saving Co-Operativein Promoting Quality of Life with Principles and Sufficiency Economy Philosophy for Stable and Sustainables living

Abstract

This research was 3 objectives: (1) to study the general condition of the Savings Co-Operatives (2) to study the principles Communication theory and sufficiency economy philosophy in promoting quality of life for a stable and sustainable life, and (3) to present a communication plan of Savings Co-Operatives in promoting quality of life with principles and sufficiency economy philosophy for Living a stable and sustainable life By using qualitative research methods in documents, An analysis from the annual meeting report of the study population group Is 10 savings cooperatives

1) The research found that the savings cooperative is an organization that is separate from the cooperative. In which the cooperative was born in the western world of the 16th century and the cooperatives in Thailand were born at the end of the reign of the fifth, with the same concept. Is to solve poverty Economic and social exploitation Which adheres to the following principles: (1) membership acceptance (2) equality (3) participation (4) freedom (5) provision of education, training and information social And all 10 savings cooperatives have communication in creating their image With the slogan inviting members to borrow money by creating a different image Or have publicity repeatedly Until the member can remember, for example, "when you have to leave When difficult to come to withdraw When suffering from a loan "but will focus on deposits, withdrawals and loans which are at the heart of savings cooperatives And other activities will present the image that represents the importance and consequence. But still cannot communicate effectively in improving the quality of life of members

2) The principle of promoting the quality of life of the savings cooperatives for a stable and sustainable lifestyle, namely Brahmavihāra 4, namely (1) kindness, love, good wishes, good relations with each other (2) Please compassion to help others From suffering (3) Metta, joy, gem When seeing other people who are happy and (4) imparting a neutral mind, looking according to reality And the 4 Sańghavatthu objects, namely (1) to eat, share, and help with capital Or property As well as the knowledge, understanding and the arts (2) Speaking in love with each other That is, to say good-bye, to hear There is reason as evidence. (3) Attitude is useful. (4) Manatatta brings himself into equality. Not taking advantage and always being happy in suffering, namely, happiness, sharing, suffering, sharing, understanding, solving problems in order to achieve mutual happiness. Communication theory There are four important elements: (1) messenger (2) substance or information content (3) communication or media channels and (4) recipients must be qualified as a good messenger The substance must consist of 3 important parts: the content code and the preparation of the sequence of substances.

3) The Communication Pattern of Savings Cooperatives in promoting quality of life with principles and sufficiency economy philosophy for a stable and sustainable life Is the introduction of the 4 main principles of Brahmavihāra , which help communicate in concrete work Principles of Sańghavatthu Objects 4 Principles for people That makes the savings cooperative of 10 places to communicate in the form of relief to help fellow human beings and get the heart of the members or the general people tightly And the sufficiency economy philosophy, which has 3 characteristics at the same time, is (1) modesty (2) reasonableness (3) good self-immunity Helping savings cooperatives communicate, build cooperation with other organizations, as a benefit in inheriting wisdom. Exchange knowledge, technology and lessons from development Until becoming a community network that is sufficiently linked to each other by not being persecuted, sharing and helping each other by understanding, accessing and developing in a stable, prosperous and ultimately sustainable manner.