The Participation of Community in Tourism Management in Thalo Sub-district, Mueang Phichit District, Phichit Province.

Abstract

This research aimed at 1. Studying the participation of community in the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province, 2. Studying the relationship between the participation of the community and the Abharihaniyadharm 7 (Condition of Welfare 7) and the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province, 3. Presenting ways of participation of the community in the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province. This research was a mixed method research including the quantitative research where the survey research method was used from questionnaires for 372 samples, data were analyzed by using descriptive research including percentage, means, standard deviation, and inferential statistics, analysis was done by Pearson’s Product Moment Correlation Coefficient; and the qualitative research where the in-depth interview with 17 informants was used, and the results were analyzed by using descriptive content analysis techniques.

Results of the Research

1. On the participation of the community in the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province, it was found that the level of the participation of the community in overall was at the highest level (= 4.30, S.D.=0.62); on the participation of the community in the tourism management under the Condition of Welfare 7 in overall was at the highest level
   (= 4.27, S.D. = 0.58), and the 5A’s tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province in overall was at the highest level (= 4.43, S.D.=0.58)


2. The relationship between the participation of the community and the Abharihaniyadharm 7 (Condition of Welfare 7) and the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province in overall was related with statistical significance of 0.01 level, with positive relationship or with conformance relationship in pairs in overall of high level (Pearson Correlation (r) = 0.74**).


3. Ways of the participation of the community in the tourism management in Taror Sub-district, Mueang Phichit District, Phichit Province should be as follows:
   1) on attractions: the community should participate in creating landmark in tourist sites, develop the traditions and cultures to be dominant, preserve the cleanliness and facilitate the disabled, 2) on access: the community should participate in preparing for route maps, public relations, public utilities, and internet system and improve the landscape, 3) on facilities: the community should participate in establishing the information sites, prepare for signposts, drive the economy forward, construct the slope way and the toilet for the disabled and establish the stores selling souvenir, 4) on accommodation: the community should participate in preserving environment, build household homestay, preserve the rural way of lives, keep the accommodation and facilities clean, 5) on activities: the community should participate in holding the meeting, consult and discuss, conserve the culture and tradition, boost harmony, perform the assessment and hold the activities, make it become the efficient and remarkable tourist sites so that the tourists become interested and visit the sites. The application of Abharihaniyadharm 7 (Condition of Welfare 7) with the participation in the development of tourist become remarkable and of quality thus more tourists become interested in visiting the sites.