Potential of Community-based Tourism Management in the Yom–Nan River delta, Chum Saeng District, Nakhon sawan Province

Abstract

The objectives of research were: 1) to study the generality of the community-based tourism management in the Yom–Nan river delta, 2) to compare the potential of community-based tourism management in the Yom–Nan river delta by classifying on the personnel factors and 3) to present the approach of the potential development of the community-based tourism management in the Yom–Nan river delta, Chum Saeng District, Nakhon Sawan Province. This research applied Mixed Methods Research consisting of the qualitative research by the questionnaires and the quantitative research by the in-Depth Interview from the key informants. The sample of the study was 391 people in Koei Chai Sub-district and Tha Mai Sub-district, Chum Saeng District, NakhonSawan Province. The statistics used Frequency, Percentage, Mean, and Standard deviation. The data analysis used the Statistical Package for the Social Science.

Results of the Research,

1. Overall, the people had the opinion to the potential of community-based tourism management in the Yom–Nan river delta, was at the high level (=4.15) However,


2. The by classifying on the personnel factors had not different to the potential of community-based tourism management and 3. The approach of the potential development of the community-based tourism management in the Yom–Nan river delta, Chum Saeng District, Nakhon Sawan Province should 1) manage the tourism based on the natural resources, way of life and tradition and culture, 2) establish the Cultural Learning Center at each Sub-district for giving the knowledge and understanding to the tourists, 3) provide the activities to attract tourists and 4) still promote the environmental conservation for the sustainable tourism.