Human Resource Development of Community Enterprises in Phichit Province According to Buddhism

Abstract

Research Article on Objective the management, integration of Buddhist principles and human resource development guidelines of community enterprises. This study was carried out by means of the qualitative research methodology and the data were collected by using in-depth interviews of 21 key informants and group dynamic of 11 experts, selected by purposive sampling. The three-sided testing of data collection method was used in content analysis and the obtained data were interpreted by descriptive explanation with emphasis on human resource development according to Buddhism. The research results were found that 1) there are legally established community enterprises with a clear management structure, networks, members, regulations, study visit and new products on the regular basis. Also, the profit is shared in the form of shares, with transfer among the group members. 2) The integration of Buddhist principles is composed of morality (sila), mindfulness (samadhi), wisdom (pañña). Although there is an administrative structure, everyone is equal because they respect the rules, regulations, parents, teachers and friends, and cultivate kindness, and duty awareness to be honest with consumers. And 3) the self-improvement of the group members by the study visit, transmission from generation to generation, creating motivation to join the group solves the household debt problem of group members. The respect one another without looking at each other as being lower or higher can make the sustainable association of members and build a "Bowon" network formed by joining together to trade products within the group or external communities. The products must have standards and certification of such community enterprise group to build confidence among consumers.