Local Interpreters Development for Culture Tourism Enhancement in Tai-Yong Community Tambon Buak Khang San kamphaeng District, Chiang Mai Province

Abstract

The purposes of this research article were 1) to study the resources of cultural attractions in the Thai Yong community; and 2) to propose a guideline for the development of interpreters to promote cultural tourism in the Thai Yong community of Buakkhang Subdistrict, San Kamphaeng District, Chiang Mai Province. It was a qualitative research. The research tools were in-depth interview form, resource survey form. In-depth interviews were conducted with 32 key informants in the area involved in tourism management. Key informants were selected by purposive sampling. Research data were collected by inductive analysis to analyze the content. The researcher used the triangulation method to examine the data. The results of the research revealed that 1) Thai Young community had outstanding tourism resources. It was a cultural tourism village and wisdom for tourists who were interested in cultural tourism and learned various wisdoms, get to experience the way of the Yong people completely with Wat Pa Tan as the center of the community; and 2) there were the guidelines for the development of interpreters to promote cultural tourism in the Thai Yong community. The researcher had presented the main concepts in conveying the meaning through letters as a guideline for the development of tourism activities. Development of interpreters and communication in community tourist attractions, namely PATAN MODEL (Patan Model by P: Planning, A: Access, T: Technology, A: Active Participate, N: Nation), which was considered an important guideline for the development of communications in the cultural attractions in the community for further sustainability.