Digital Platform to Promote Right Livelihood according to Buddhism in the Community through the Use of Recycled Waste from Circular Economy Project

Abstract

The objectives of this research article were 1) to develop right livelihoods according to Buddhist principles using recycled waste under the concept of circular economy as a base; and 2) to develop a digital platform for use as a channel for selling right livelihood products. It was an action research. The research area was Ban Pom Subdistrict, Phra Nakhon Si Ayutthaya District. Phra Nakhon Si Ayutthaya Province. 15 key informants were villagers and teachers of Wat Phra Ngam School, Ban Pom Subdistrict using small group meetings, participatory observation, interviews, and brainstorming. The results of the research found that 1) developing right livelihoods according to Buddhist principles using recycled waste under the concept of circular economy as a base found that villagers and teachers who applied to participate in the research project were able to make 3 sets of furniture and 10 pots for planting vegetables under the guidance of the lecturers. In addition, villagers and teachers have established a professional group in the name of “Right Livelihood  Learning Center, Wat Phra Ngam School (Atthakritpracharat)” to transfer knowledge to villagers in other communities and to create furniture sets and pots for sale; and 2) the development of a digital platform for use as a channel for selling right livelihood products found that the digital platform used as a channel for selling right livelihood products were the Facebook page and Tik Tok. Using Facebook page and Tik Tok to promote and sell products made the product well known to the people who watched the video clip on the said channel. And there were customers who ordered furniture sets and pots from villagers and teachers.