Development of Tourism Processes in Phra Chanok Chakri City based on Buddhist Culture

Abstract

The objectives of this research article were 1) to study the tourism process; 2) to develop the tourism process; and 3) to integrate the creative and cultural tourism process in Phra Chanok Chakri City based on Buddhist culture. This was a mixed methods research. For quantitative research, 400 sets of questionnaires by accidental sampling were distributed. In terms of qualitative research, documentary research was in-depth interviews with 17 people, small group meetings with 12 people, and operational research was on organizing a third lunar month merit-making event to continue the traditions of the Uthai people. The research results found that 1) Buddhist cultural tourism process, overall was at a high level. When considering each aspect, it was found that marketing promotion had the highest level of opinion (4.28), followed by the service aspect, there was a high level of opinion (4.18) and the least was location of the event (3.88); 2) in terms of developing the tourism process for Phra Chanok Chakri city based on Buddhist culture, a third lunar month merit-making event to continue the traditions of the Uthai people had a total of 4 tourism processes developed, consisting of 2.1) communication process consisted of communication channels, information, location, history, Important background, 2.2) marketing process consisted of management of souvenir shops, community products, products within the event, 2.3) the process of providing knowledge was providing knowledge through organizing cultural activities, 2.4) management processes in tourism consisted of community planning, landscaping within the event;  and 3) integration of creative tourism processes in Phra Chanok Chakri City based on Buddhist culture can be integrated from the community to the temple from the temple to the community as follows: integrating activities to pay homage to Phra Buddha Chinnarat and gilding a replica of the Buddha's footprint, Tham Kwan Nak (Blessing the Naga) for Naga ordination among Naga groups, conservation of reed mat making, Tham Khwan Khao Ritual and singing contests, sports competition, Naga parade contest, display in front of Naga, contest for preparing sweet and savory deck according to ancient traditions, etc.