Promotion of Tourism in Phrachanok Chakri City based on Buddhist Culture

Abstract

The purposes of this research article were 1) to study the general conditions of tourism in Phra Chanok Chakri base on Buddhist culture; 2) to promote tourism in Phra Chanok Chakri base on Buddhist culture; and 3) to present strategies and guidelines for promoting tourism in Phra Chanok Chakri based on Buddhist culture. It was a mixed methods research. For documentary research, related documents were studied. In terms of qualitative research, in-depth interviews were conducted with selected relevant groups of 27 people, small group meetings of 12 people, and action research was done by selecting communities based on the distinctive characteristics of Buddhist culture, doing activities to promote tourism by having the community carry out the third lunar month merit-making event, continuing the tradition of the U-Thai way of life. The results of the research found that 1) general conditions of tourism in Phra Chanok Chakri city based on Buddhist culture found that the third lunar month merit-making event continued the tradition of the Uthai people in organizing the event at Wat Nong Khun Chat, Nong Chang District. There was a Buddhist cultural tourism event, making merit, Making Khwan Khao Mae Pho Sop, making Khwan Naga, Naga parade, inheriting traditions and cultural ways and various cultural traditions. There was a unique identity that reflected the beauty hidden in simplicity; 2) in terms of promoting tourism in the city of Phra Chanok Chakri based on Buddhist culture, there was management to restore and preserve culture to increase potential and develop management capabilities and competition and develop personnel, products, and services in tourism. The community participated in organizing a tourism promotion event, a merit-making event in the third month, continuing the tradition of the Uthai people; 3) presenting strategies and guidelines for promoting tourism by implementing each aspect as follows: (1) space and resources, (2) community organizations, (3) learning, (4) creative activities to add value, (5) creating collaborative networks, (6) planning operations, (7) specifying development tools, (8) management and (9) public relations.