Strategies for Creative Community Tourism Management in Chumsaeng Municipality, Nakhon Sawan Province according to Sappurisadhamma 7

Abstract

The purposes of this research article were 1) to study creative community tourism management; 2) to study the relationship of creative community tourism management according to Sappurisadhamma 7; and 3) to present strategies for creative community tourism management in Chum Saeng Municipality, Nakhon Sawan Province according to Sappurisadhamma 7. It was a mixed methods research by using a questionnaire with a sample group who were 377 people living in Chum Saeng Municipality, Chum Saeng District, Nakhon Sawan Province and in-depth interviews with 21 key informants using a semi-structured in-depth interview form. The results of the research found that 1) creative community tourism management, overall was at a high level; creative community tourism management according to 5AS principles was at a high level; 2) Sappurisadhamma 7 had a positive relationship with creative community tourism management according to 5AS principles at a high level with statistical significance at the 0.05 level; and 3) strategies for organizing creative community tourism in Chum Saeng Municipality, Nakhon Sawan Province according to Sappurisadhamma 7, namely Strategy 1: Proactive strategy consisted of 1.1 promoting investment for entrepreneurs in the community, 1.2 promoting the establishment of homestay groups within the community, 1.3 promoting investment in health tourism, 1.4 promoting agricultural products in the community: Strategy 2: Defensive strategy consisted of 2.1 creating a tourism calendar, 2.2 organizing training  for community guides, 2.3 organizing tourism linking activities, 2.4 organizing activities to relive the Kongkamma drama; Strategy 3 Preventive strategy consisted of 3.1 support the preparation of a tourism calendar, 3.2 support organizing training for community guides, 3.3 supporting the organization of activities linking tourism, 3.4 supporting the organization of activities looking back at the Krongkamma drama; and Strategy 4: A review strategy consisted of 4.1 developing a format for documenting tourist routes, 4.2 improving the preparation of travel packages, 4.3 improving the organization of environmental care activities in the community, 4.4 modifying activities to ensure safety of tourists.