Application of BCG New Economic Model in Promoting Japanese Sweet Potato Cultivation Careers of Farmers in Municipal Areas, Upper Northeastern Region 1

Abstract

The objectives of this research article were 1) to study the feasibility and application needs of the new economic model; 2) to study the application of the new economic model; and 3) to evaluate the application model of the new economic model to promote Japanese sweet potato cultivation careers of farmers in municipalities in the upper northeastern region 1. It was mixed-method research with the following steps: 1) distributing questionnaires to the research population, which were 400 farmers; 2) organizing a workshop with 30 experts using purposive selection by using content analysis and drawing conclusion; and 3) evaluating the appropriateness and feasibility of the model from 30 experts in economics and Japanese sweet potato cultivation. The statistics used in the research were frequency, percentage, mean, and standard deviation. The results of the research found that 1) the feasibility of applying the new economic model, overall was at a high level. When considering each aspect, the highest mean value was the green economy aspect (  = 4.03, S.D. = 0.74), and the lowest mean value was the bioeconomy aspect (  = 3.80, S.D. = 0.86). As for the need to apply the new economic model, the overall value was at a high level. When considering each aspect, the highest mean value was the green economy aspect ( = 4.11, S.D. = 0.73). When considering each aspect, the lowest mean value was the bioeconomy aspect ( = 3.82, S.D. = 0.80); 2) there were 3 forms of the new economic model application as follows: green economy application aspect, circular economy application aspect, and bioeconomy application aspect, consisting of principles, objectives, development scope, development strategies, and  evaluation methods; 3) in terms of the evaluation results of the application of the new economic model to promote Japanese sweet potato cultivation careers for farmers in municipalities in the upper northeastern region 1, the overall of all 3 aspects had a high mean value of appropriateness and feasibility in all aspects. It passed the evaluation criteria with an average of 3.51 or more in all aspects.