Development of an Instructional Model Using Critical Reading Processes in Online Media via Digital Tools to Enhance Media Literacy Skills for University Students at Yala Rajabhat University

Main Article Content

Nantana Rattanachai
Bukharee Lemok
Audsadawut Chaiyawan

Abstract

The purposes of this research article were 1) to develop an instructional model using critical reading processes in online media via digital tools to enhance media literacy skills for university students at Yala Rajabhat University; and 2) to compare the learning achievement using critical reading processes in online media via digital tools to promote media literacy skills for university students at Yala Rajabhat University. This was a research and development study. The sample group consisted of 268 students enrolled in the courses "Keeping Up with the World of Technology and Media" and "Language, Thought, and Communication" in the General Education at Yala Rajabhat University. The research instruments included a learning model, an achievement test, and a performance evaluation form. The research findings revealed that 1) the evaluation of the quality of the instructional model using critical reading processes in online media via digital tools to enhance media literacy skills in all 5 areas was at the highest level, with equation = 4.75 and SD = 0.16; and 2) a comparison of pre-test and post-test scores showed that for the subject "Language, Thought, and Communication," the pre-test score was equation = 3.71, SD = 0.76, and the post-test score was equation = 3.87, SD = 0.04, with a t-value of 7.21 and a p-value of <.005, indicating a statistically significant increase. Similarly, for the subject " Keeping Up with the World of Technology and Media," the pre-test score was equation = 3.26, SD = 0.13, and the post-test score was equation = 3.58 (SD = 0.04), with a t-value of 10.46 and a p-value of <.005, also showing a statistically significant increase. The research findings reflected that the learners were able to understand the process of critical reading in online media using digital tools and also developed more effective media literacy skills for university students.

Article Details

How to Cite
Rattanachai, N., Lemok, B., & Chaiyawan, A. (2026). Development of an Instructional Model Using Critical Reading Processes in Online Media via Digital Tools to Enhance Media Literacy Skills for University Students at Yala Rajabhat University. The Journal of Research and Academics, 9(3), 117–133. https://doi.org/10.14456/jra.2026.60
Section
Research Article

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