A Participatory Community-based Cultural Tourism Management Model in Saphan Han, Chakrawat Samphan and the Development of Small Entrepreneurs

Abstract

The objectives of this research article were 1) to study the current situation and needs for participatory cultural tourism development in the Saphan Han, Chakkrawat Samphan community; 2) to study the behavior and satisfaction of tourists that influenced the management of cultural tourism within the Saphan Han Chakkrawat Samphan community; 3) to develop the community's capacity to manage cultural tourism within the Saphan Han Chakkrawat Samphan community; and 4) to create a model for participatory cultural tourism management in the Saphan Han Chakkrawat Samphan community and the development of small entrepreneurs. It was the mixed-methods approach, namely qualitative and quantitative research. Qualitative research involved in-depth interviews with 13 individuals related to the Saphan Han community, selected using purposive sampling. The research instrument was an interview. Quantitative research involved a sample of 305 tourists visiting the Saphan Han community, calculated using the G*Power program. The research instrument was a questionnaire. Statistical analyses included percentages, mean, standard deviations, and multiple discriminant analysis. The research findings revealed that 1) the Saphan Han community has developed in various aspects leading to cultural tourism and the development of small entrepreneurs; 2) following the workshops, community members and small entrepreneurs were able to apply the knowledge to benefit cultural tourism; 3) behavior and satisfaction influenced cultural tourism management; personal factors included education level and occupation; and attitudinal and motivational factors included location and price; 4) the participatory cultural tourism management model of the Saphan Han community and the development of small entrepreneurs included market research, understanding tourists, systematic planning, collaborative experience creation, preparation, capacity building, and implementation.