06 ยุทธศาสตร์การพัฒนาตลาดชุมชนตามแนวคิดเศรษฐกิจหมุนเวียน ในเขตพื้นที่องค์กรปกครองส่วนท้องถิ่น ภาคตะวันออกเฉียงเหนือตอนบน 1

Abstract

The purposes of this research article were 1) to study the problems of community market development based on the circular economy concept; 2) to determine strategies for community market development based on the circular economy concept; and 3) to evaluate the strategies for community market development based on the circular economy concept. A mixed-methods research was used. Quantitative research, however, could not determine the exact population size; therefore, Cochran's formula was used to calculate the sample size, resulting in a sample size of 400 people. The research instrument was a 5-level Likert scale questionnaire. Statistical analysis included frequency, percentage, mean, and standard deviation. Qualitative research involved a workshop with 30 purposively selected experts, and data was analyzed using content analysis to arrive at the research conclusions. The research findings revealed that 1) the overall problems in community markets based on the circular economy concept were at a moderate level ( = 3.25, S.D.= 0.34). When considering each aspect, the mean scores ranked from highest to lowest across all 5 areas were community zero waste management, the utilization of secondary raw materials for value creation, the production of eco-friendly community products, the usage and consumption of eco-friendly products in the community market, and community market management participation, respectively; 2) the strategies for developing community markets based on the circular economy concept consisted of vision, mission, objectives, strategic indicators, and the strategic development issues comprised 5 strategies, namely:  Strategy 1: zero waste management; Strategy 2: reuse of raw materials for added value; Strategy 3: production of environmentally friendly community products; Strategy 4: environmentally friendly use and consumption of community market products; and Strategy 5: community market participation in management; 3) the evaluation results showed that the community market development strategy based on the circular economy concept in the study area was highly appropriate and feasible in all aspects, with an average score of 3.51 or higher, meeting the established criteria.