Character Design Development based on community identity

Abstract

Using Character Design Based on the Community Identity to Create a Brand is a study on a business strategy, based on the identity of the community. It applied a marketing technique concerning the image of the corporate to promote and add more value to local products. The approach also made the products outstanding and differentiate them from products in the same types produced by business competitors. The image of the corporate was selected to give it an outstanding and unique characteristic. In this study. Presenting a clear, concrete image of the communities to the public was a way to advocate their identities. Their images were created through the process of visual art production that used various figures, shapes, colors, light and shadow and expressions to make them memorable. Then the image was refined through computer graphic techniques and produced as artwork sculptures.