The Guidelines for Cultural Tourist Attraction Development through Community Sustainable Participation: Wiang Kum Kam, Nhong Phueng Sub-district, Saraphi District, Chiang Mai Province

Abstract

The purpose of this research is to study the components of cultural tourism management of the community, the community’s participation in community tourism and guidelines for sustainable development of cultural tourist attraction in Nhong Phueng sub-district, Saraphi district, Chiang Mai province. This is qualitative research by using questionnaires as a data collection tool from the sampling group, a total of 383 people. The study found that components of cultural tourism management of Nhong Phueng sub-district, Saraphi district, Chiang Mai, the overall level was moderate with an average of 3.13 in the leadership with the highest average of 3.58, followed by the local politics with an average of 3.48 and the impact awareness with the lowest average of 2.73. As for community participation towards community tourism, Nhong Phueng sub-district, Saraphi district, Chiang Mai, the overall level was moderate with an average of 2.55 in the participation in planning with the highest average of 2.84, followed by the participation in the follow-up/evaluation with an average of 2.52 and the participation in problem study and research with the lowest average of 2.38. And guidelines for sustainable development of cultural tourist attraction in Nhong Phueng sub-district, Saraphi district, Chiang Mai, the overall was moderate with an average of 3.15 in terms of the access to tourist attractions with the highest average of 3.50, followed by the aspects of attractions with an average of 3.24 and the tourism activities with the lowest average of 2.97. The recommendation guidelines for development of cultural tourism attraction is that tourism activities should be developed by promoting the famous traditions of tourist attractions in order to promote the conservation of historical sites and community culture to encourage both foreign and Thai tourists to visit the ancient sites, which is a sustainable tourist attraction development. This requires cooperation from local residents and related government agencies to find the ways to develop sustainable cultural attractions.