AN APPLICATION OF SAPPAYA 4 TO STRENGTHEN THE BUDDHIST TOURISM OF CHAITHARARAM TEMPLE (CHALONG TEMPLE) MUEANG DISTRICT, PHUKET PROVINCE

Abstract

This research “An Application of  Sappàya 4 to Strengthen the Buddhist Tourism of  Chaithararam Temple (Chalong Temple), Muag District, Phuket Province”, focused on three main issues: 1) to study the concept in Buddhist tourism management of Wat Chaithararam (Wat Chalong), Muang District, Phuket, 2) to investigate the  Sappàya principle to promote Buddhist tourism of Wat Chaitharam (Wat Chalong), Muang District, Phuket and 3) to apply the  Sappàya principle to promote Buddhist tourism management of Wat Chaithararam (Wat Chalong). This was a qualitative research, focusing on documents and in-depth interview with the presentation of findings in descriptive form. Findings were as follows: The application of the Sappàya principle for Buddhist tourism promotion of Wat Chaitharam (Wat Chalong) is the applied use of four principles of Sappàya; Avàsa-sappàya for accommodation, Ahâra-sappàya for food, Puggala-sappàya for personnel management, and Dhamma- sappàya for meditation. With the application of the Sappàya principle, the Buddhist tourism of Wat Chaithararam (Wat Chalong) is the tourism with quality both the temple and tourists.