The Process of Buddhist Tourism Promotion of Nine Temples Worshipping Project in Ubonratchatani Province

Abstract

The present research has aimed to study 1) the concepts and forms of Buddhist tourism managements in the nine temples worshiping project 2) the processes of Buddhist tourism promotion of the nine temple worshiping project in Ubonratchatani province and 3) the development processes of Buddhist tourism towards the nine temples worshiping project in Ubonratchatani province. Participatory Action Research has been spelt out in this study. The Purposive sampling method has been carried out for scrutinizing the related sampling to the study. The selected sampling has been divided into three sections viz. 1) Buddhist monks 2) the staffs of Ubonratchatani administrative organization and municipality and 3) the tourists. The twenty nine focus samplings have been totally selected from the area under consideration. The tools for data selection in this study were as follows; participatory observation record form, interview form, investigation form, group-meeting record form, as well as scrutinizing, analyzing and summarizing the data at the final progress.
Findings of the study
1) The concepts and forms of Buddhist tourism management towards the nine temples worshiping project were found by Tourism Authority of Thailand along with the slogan of “worshiping and praying at nine temples” in 2002 for the purposeof religious tourism promotion to the people. The project had been formed successfully. Then the said project has been organized in Ubonratchathani municipality for promotion of the city.
2) The processes of Buddhist tourism promotion towards the nine temple worshiping project in Ubonratchatani has been found that the staffs of Ubonratchatani administrative organization and municipality as well as the Buddhist monks participated in the said project have provided the facilities for the tourist, for example, providing the tourist car, guidance, promoting throughout the medias as well as offering the decoration for the tourist locations such as participating or taking care of the area for the cleaning , standard and effective information center.
3) The developing processes of Buddhist tourism towards the nine temples worshiping project has been stated in Meakhong Tourism-Marketing strategy and action Plan 2015 – 2020. The plan represented the interconnection of tourism in the region for the effectiveness of developing the itinerary as well as discovering the attractive tourism places in order to providing the standard and potentiality for the advancement of economic, region, environment and the satisfactory of the tourist from Thailand and abroad.