POLITICAL COMMUNICATION

Abstract

Channels of political communication include various elements of political institutions such as political parties, interest groups, bureaucratic system, or other mass media that are able to link the people and political leaders. These organizations may have permanent or semi-permanent structures and they may not continuously perform their duties in political communication. Through various channels of communication, the guidelines for developing the roles of mass media for promoting political participation should begin from internal management of related organizations specially mass media organizations that must be free from control of the government. They must neither be under the capital powers of media themselves nor political capitalists. Competency of media personnel should be regularly developed specially in political news publications and they must commit themselves only for the public interest. Freedom of mass media should not be abused for mobilizing violence by means of distorted information. Professional mass media organizations must monitor their ethics and morality with neither harming nor violating others but protecting all related parties and they must also be well prepared to conscientiously check all their media.