Health Believes Model on post-Covid-19 infection during Digital Transformation

Abstract

This study aims to investigate the Health Belief Model of individuals in the post-COVID-19 virus infection period. Moreover, this study seeks to recommend adaptation and health practices during digital transformation. The COVID-19 pandemic has had a severe and rapid impact on individuals, families, the economy, society, politics, and the way of life of people around the world. Governments across the globe, including Thailand, have taken measures to prevent and monitor the spread of the virus, while public health authorities have done their best to provide care for patients and develop effective treatments. Since the first wave of the outbreak in January 2020, the World Health Organization declared that the virus was endemic by 2022, and in October of that year, Thailand announced its own endemic status. Currently, there are 646,301,105 people around the world who have been infected with the COVID-19 virus and 6,643,987 people have died. In Thailand, the population infected with the virus is 4,711,528, with 33,285 deaths (data as of 07/12/2022). Given this, the majority of those infected with the virus is still alive and must therefore continue to live. This raises the interesting issue of how the health knowledge model of this group is being modified. Living in a rapidly changing digital society that requires both self-adjustment and adaptation to society, and the environment, these concise and swift communication systems all have direct and indirect effects on lifestyles and patterns of health beliefs in all dimensions. The use of digital data can be applied to government, private, and public health services, including healthcare, which has a considerable effect on the efficiency of healthcare. In practice, this involves the development and use of digital technology to support healthcare services and make them more convenient, faster, and more efficient.