THE INFLUENCING OF CREDIT SERVICE QUALITY ON BANKING CUSTOMER’S SATISFACTION
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Abstract
The objective of this research is to study the influencing of credit service quality on banking customer’s satisfaction, Bangkok in Ubon Ratchathani province. The researcher developed 32 items of a questionnaire and tested quality before collected 400 respondents of banking volunteered customer. The data was analyzed by computerized statistic. The research results show that 1) the mean of the elements of service quality and customer’s satisfaction are high level for all elements 2) the mean different of service quality and customer’s satisfaction contributed significantly and differently, separated by age (Sig .05) 3) service quality in terms of tangible, reliability, responsibility, assurance and empathy, influenced simultaneously and significantly on customer’s satisfaction at F = 322.42 (Sig. 000).
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