SPORTS MANAGEMENT TO PROMOTE THE STUDENT’S WELLNESS IN MAHASARAKHAM UNIVERSITY

Abstract

This study aimed to comprehend the key components, the key indicators, and the student’s satisfaction on the sport management in which the results were utilized to efficiently organize the sport events to promote the student’s wellness in Mahasasarakham University (MSU). Research Methodology: this study was conducted with a mixed research method between was adopted in this study including the qualitative research using an in-depth interview and focused group discussion amongst the five staffs in Sport and Recreation Section and the quantitative research using the questionnaire assigned to 380 students in MSU. The research tools were a structured interview form and a questionnaire with 5-point rating scale and a 0.61-0.74 discrimination; meanwhile, the statistics for data analysis was mean score and standard deviation (S.D.). Research Outcome: It was found that a successful sport management was based on the 4 key components including: 1) Staff, 2) Finance and Budget, 3) Places and Facilities, and 4) Management. Besides, the student’s satisfaction toward the MSU sport field service was rated with high scores for all cases. Particularly, the first three indicators with highest satisfaction scores consisted of the benefits from the sport field service, sufficient and convenient parking area, and favorable environment around the sport field. On the other hands, the key indicators with least satisfaction scores were an insufficient area for waste disposal, the shortage of exercising equipment, and clean and sufficient restrooms to serve all service users respectively. Conclusion: The guideline for a successful sport management for student’s wellness promotion suggested that the service staffs should be directly well-trained with sport knowledge and skills while the university should properly provide the budget as well as raise funds from external sectors to support the sport section. Regarding the workout area, the service user mutually agreed that the sport field was fully beneficial for all students. Accordingly, it was recommended that the university allocate more dustbins and exercising equipment around the workout area together with assigning the housekeeping staffs to constantly maintain and clean the restrooms especially during the prime time.