SERVICE INNOVATION IN LOCAL GOVERNMENT: A CASE STUDY OF PHROM PHIRAM SUBDISTRICT ADMINISTRATION ORGANIZATION, PHITSANULOK

Abstract

The purpose of this study was to study the level of knowledge. Public Innovation Standard Level Factors Affecting Public Service Innovation Standard and suggest guidelines for the development of public service innovations of the Phrom Phiram Subdistrict Administrative Organization. The sample group used in this study were People in Phrom Phiram Subdistrict Phitsanulok Province 385 people with questionnaires as a tool to collect data. The statistics used in the analysis were frequency, percentage, mean, standard deviation. and test the hypothesis with t – test or F – test. The results showed that. 1) the level of knowledge of the people towards innovation of public services of Phrom Phiram Subdistrict Administrative Organization Phitsanulok Province Most of them had moderate knowledge. 2) Public innovation standard of Phrom Phiram Subdistrict Administrative Organization Phitsanulok Province in the view of the majority of people In the criteria that is satisfactory for the service recipient. 3) The personal factor affecting public service innovation is the monthly income factor. As for the level of public cognition, it did not significantly affect public service innovation. 4) The suggestion of guidelines for the development of public service innovations of Phrom Phiram Subdistrict Administrative Organization found that service innovations should be developed to be more user-friendly. and suitable for all ages In addition, details of services should be clarified so that all citizens can use them.