Survey of Behavior and Motivation Tourism under the COVID-19 Situation of GEN Y Group at Muang District, Nakhon Sawan Province.

Abstract

The purpose of this research was 1) To study tourism behavior of Gen Y group at Muang District, Nakhon Sawan Province under COVID-19 situation 2) To study motivation that need to travel of Gen Y group at Muang District, Nakhon Sawan Province under COVID-19 situation and 3) To comparison behavior and motivation tourism classified by demographic characteristics of Gen Y group at Muang District, Nakhon Sawan Province under COVID-19 situation.

The method of this research was quantitative research. The sample group were 400 tourists who live at Muang District, Nakhon Sawan Province that the age of 23-40 years old. The tools of this research were questionnaire. Statistical data analysis were Frequencies, Percentage, Mean, Standard Division, One-way ANOVA, and if found groups are different from each other, will test by LSD.

The result of behavior of GEN Y tourists who live at Muang District Nakhon Sawan province found that under COVID-19 situation, most of them choose to travel to Khao No - Khao Kaew where is a natural tourist attraction and travel to Phasan where is man-made tourist attraction. The purpose of traveling was taking a rest and travel. In addition, travel by private car, there are 2-5 members traveling. The travelling were family and expenses for each time 1,001-3,000 baht.

The results of comparison demographic characteristics and motivation level of Gen Y group for travel under COVID-19 situation found that,

1) Internal factors difference of (gender, age, status, and occupation) were affect to motivation level. Traveling under the COVID-19 situation were not different. While difference of (educational level, and income) were affect to motivation level. Internal factor for travelling under COVID-19 situation were difference. And 2) External factors (gender, age, status, education level, occupation, and income) were affect to motivation level. External factor for travelling under COVID 19 situation were significant difference at the 0.05 level.