GUIDELINES FOR IMPROVING THE EFFICIENCY OF DISTRIBUTION OF COCONUT AGRICULTURAL PRODUCTS AT BAN NA SAI, SALAWAN, LAO PDR

Abstract

            Guidelines for improving the efficiency of distribution of coconut agricultural products at Ban Na Sai, Salavan City, Lao People's Democratic Republic. The purpose of this study was to study the conditions of distribution of coconut agricultural products. and to study ways to improve the efficiency of distribution of coconut agricultural products at Ban Na Sai, Salavan City, Lao People's Democratic Republic. It is a mixed research (Mix Research) quantitative research by asking. and qualitative research by interviewing The sample group consisted of 140 people, the main informants were 12 people. The data were analyzed by means, percentage, standard deviation and content analysis.The research findings were as follows: Problems in the distribution of coconut agricultural products at Ban Na Sai, Muang Salavan, Lao People's Democratic Republic. Overall, there were problems at a high level. The price can be negotiated. Marketing and packaging development in the production process between folk wisdom and new knowledge in production management, planning, managing the use of money and personnel shortages. Guidelines for improving the efficiency of distribution of coconut agricultural products at Ban Na Sai, Salavan City, Lao People's Democratic Republic. Farmers must have training in distribution knowledge. standardized quality control Farmers should turn to safe agricultural gardening. Reduce the use of chemicals by establishing a coconut processing learning center. Technology machinery should be used in production. Entrepreneurs must develop products to meet standards. The establishment must promote the skill development of farmers to have good quality that meets international standards. The packaging is convenient and easy to consume. Must choose a channel that buyers can easily buy products.