ADJUSTMENT OF RESTAURANT BUSINESS OPERATORS IN SALAWAN PROVINCE, LAO PDR

Abstract

            Adaptation of restaurant business operators in Salavan Township, Salawan Province, Lao People's Democratic Republic It's a mixed research. The objective was to study the factors of service received from restaurant business. and to study the adjustment of restaurant business operators in Salavan Township, Salawan Province, Lao People's Democratic Republic. The sample group consisted of 155 people. The key informants were 3 government officials and 12 restaurant operators in the Salwan area. The data were analyzed by the mean, percentage, standard deviation, and content analysis.The research findings were as follows: Factors in the selection of service from restaurant business in Salavan Township, Salawan Province, Lao People's Democratic Republic Overall, the average is at a high level. The physical presentation factor is the cleanliness of the shop area. The process factor is the speed and accuracy of the checkout and changeover. The staff factor has good human relations. The product factor uses quality ingredients for food preparation. The price factor is appropriate for the quality. Distribution channel factor, location can easily travel and marketing promotion factors, there are interesting promotional activities. Adaptation of restaurant business operators in Salavan Township, Salawan Province, Lao People's Democratic Republic especially the adjustment of restaurants in the situation of the covid epidemic. Sales channels have been added through delivery delivery services. Build confidence in customers with standardized management measures Surveillance and check the health of employees in the store regularly. There are public relations measures that the shop can take. Maintaining cleanliness in the restaurant, there is a soap service point, hand wash gel, and staff to check the temperature of every customer before entering the shop. Emphasis on freshly cooked food Refrain from serving raw food. There is a middle spoon. Take care of the number of customers not to be too crowded. Employees must love cleanliness. wearing clean pants Always wash your hands before serving. including wearing a hygienic mask all the time while at the shop.