DEVELOPING THE PRODUCTION EFFICENTION EFFICIENCY OF ONE CITY, ONE PRODUCT, BAN HUAI TUMLAO NGAM CITY, SALAVAN PROVINCE LAO PDR.

Abstract

Development guidelines for rattan wicker handicrafts at Ban Bang Dan Lakonpheng City, Salavan Province, Lao People's Democratic Republic The objective of this study was to study the problem of producing goods in one city. one product and to study Developing the production efficiency of one city, one product, Ban Huai Tum Lao Ngam City, Salavan Province, Lao PDR. It is a mixed research, quantitative research by questioning. and qualitative research by interviewing samples of 86 people and 16 key informants. Data analysis statistics were mean, percentage, standard deviation. and content analysis.The research findings were as follows:Problems in the production of one city, one product, Ban Huai Thum, Muang Lao Ngam, Salawan Province, Lao People's Democratic Republic, overall, the opinions were at a moderate level. distribution channel Free delivery service The physical appearance of the store is clean. well ventilated Price can be negotiated The service process is streamlined and uncomplicated. Developing the production efficiency of one city, one product, Ban Huai Tum Lao Ngam City, Salavan Province, Lao PDR. In terms of physical appearance of products, manufacturers are proud that consumers have a preference for products of the professional group. The brand should be developed using natural materials. Packaging should be developed using boxes or paper bags. that can see the products inside Product design should develop a style. and no pattern redundancy with other sources. In terms of color, the product should be developed using natural dyes. The refore would like to receive support from government agencies or educational institutions that have knowledge to train and educate.