TOURIST SATISFACTION TOWARD TOURISM OF PHAMEE VILLAGE IN MAE SAI DISTRICT, CHAING RAI PROVINCE

Abstract

The purposes of this research were to study and compare tourist satisfaction toward tourism of Phamee village in Mae Sai district, Chaing Rai province. The populations are Thai tourists who come to visit Phamee village and using a questionnaire as a research instrument. A content validity test was conducted with 3 experts and a reliability test was 0.92. The data were analyzed using basic statistics and inferential statistics, consisting of percentage, mean, standard deviation, t-test, and F-test or One-way ANOVA. The results of the study found that overall tourist satisfaction toward tourism of Phamee village in Mae Sai district, Chaing Rai province at the highest level. 2) Comparing tourist satisfaction toward tourism of Phamee village in Mae Sai district, Chaing Rai province, it was found that gender factors affect the satisfaction of tourists were different in tourism activities and accommodations. Age factors affect the satisfaction of tourists were different in accessibilities and accommodations. Income factors affect the satisfaction of tourists were different in accommodations at statistically significant of .05 level.