CUSTOMER EXPERIENCE PERCEIVED VALUE THAT AFFECTS TO WORD OF MOUTH COMMUNICATION FITNESS CENTER ACCESS THE SERVICE IN THE NORTH

Abstract

The aim of this research was to study Customer Experience Perceived Value That Affects to Word-of-Mouth Communication Fitness Center Access the Service in The North. The samples were 390 fitness center users in the northern region. The data were collected by using a questionnaire. The statistics used for analyzing the data were frequency, percentage, mean, standard deviation, One-way ANOVA and Multiple Regression. The results showed that 1) Fitness center users in the northern region with different occupations have different effects on word-of-mouth communication. Statistically significant at the 0.05 level. 2) Customer experience in terms of service experience outcomes, comfort from service, and customer experience while deciding to receive service effects word-of-mouth communication of fitness center users in the northern region with statistical significance at the 0.05 level of 41.10 percent. 3) Perceived value, usage value, price value, and social value effects on word-of-mouth communication of fitness center users in the northern region with statistical significance at the 0.05 level of 4.50 percent.