DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER NONGBUALAMPHU PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Abstract

This research aims to study and compare leadership in the digital era among school administrators, classified by country, educational background, and work experience. The sample group used in this research were school administrators and teachers under the Nong Bua Lamphu Primary Educational Service Area Office 1. Classified the sample were 327school administrators and teachers under Nongbualamphu Primary Educational Service Area Office 1for the academic year 2023. The sample size was determined using Krejcie and Morgan’s comparison table and proportionate stratified sampling method. The tool used to collect data was a five-level rating scalequestionnairewith a reliability of .97 The statistics used in data analysis were percentage, mean, standard deviateon, t-test Independent Samples, One-way AN OVA and Scheffe’s paired difference test. The results of the study were as follows: 1. The overall digital leadership of school administrators under Nongbualamphu Primaary Educational Service Area 1was at high level. Considering by aspect, arranged from the highest level to lowest level as the followings: digital communication, digital literacy and digital vision. 2. The overalll comparison results on the digital leadership of school administrators under Nongbualamphu Primary Educational Service Area Office1 were different classified by sex, educational qualifications and work experience were statisticallysignificantly different at the .01 level