COMMUNICATION PATTERNS FOR PERSONAL BRANDING
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This article examines the communication strategies for personal branding. Communicating to create a personal brand is a process that requires intention and a clear strategy. Utilizing appropriate channels and tools to reach the target audience will help create a positive and sustainable image. Therefore, building a personal brand is a necessary strategy for individuals who want to establish a clear and distinctive image in their careers. Effective communication is a vital tool in personal branding as it allows individuals to express their values, skills, and experiences.
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