INFLUENCES OF MARKETING MIXED ON CUSTOMER PERSPECTIVE, BRAND RECOGNITION AND LIFESTYLE FACTORS TOWARD GRANOLA BUYING BEHAVIORS AMONG CUSTOMER IN BANGKOK AREA

Abstract

The objective of this research is to study the Influences of marketing mixed on customer perspective, Brand recognition and Life style factors toward granola buying behaviors among customer in Bangkok area. The sample in this research included granola buyer four hundred. The results of this research showed that the most of the customers in Marketing mixed on customers perspective, Brand recognition, lifestyle, the overall is good, and there is the behavior of purchasing Granola 3 times per month, Product reviews by personalities the most important in stimulating the consumption behavioral buyers. The results of hypothesis testing revealed the following; Customers of a certain gender had different buying behaviors in purpose of purchase at a level of 0.05 and marketing mixed on customer perspective toward granola buying behaviors perspective in frequency of purchasing (times per month), Brand recognition toward granola buying behaviors perspective in objective of purchasing, Life style factors toward granola buying behaviors perspective in frequency of purchasing (times per month) and the personal that affects decision making and frequency of purchasing (times per month) toward granola repeat buying behaviors at a level of 0.05