Conceptual Metaphors of Love in Thai Pop Songs Produced by Nadao Music and Representation of Love in the Digital Age

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Suparak Techacharoenrungreung
Maliwan Bunsorn

Abstract

This research study aims to analyze conceptual metaphors of love from song lyrics written by Thai songwriters. Previous literature explores conceptual metaphors of romantic love in different music genres. This study sheds light on the conceptual metaphors in Thai pop or T-pop music, along with underlying characteristics of romantic love in the digital age. The data were collected from 24 songs produced by Nadao Music and available on YouTube from August 2019 to September 2021. The theoretical framework relies on metaphor identification procedure and conceptual metaphor theory. From 166 metaphorical expressions identified, LOVE[1] which is the target domain is characterized by 12 source domains. The findings also highlight both similarities and differences between conceptualizations of love in the present study and those from previous studies. In this study, a love relationship is the most addressed notion, followed by a lover or an object of love, an emotional state, and a difficulty, respectively. Characteristics of love in the digital age are observed in relation to the representation theory in mass communication. It is noticeable that almost all linguistic expressions are considered conventionalized metaphors, whereas a few are novel or creative metaphors. This study also provides a recommendation for further studies in considering conceptual metonymy which helps to understand physio-psychological aspects of love, along with its role that facilitates comprehension of metaphors.    

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