The Design and development of animation information graphic based on infographic principles for transferring knowledge to the community to promoting environmental conservation knowledge at Ban Khlong Khon, Samut Songkhram

Abstract

The objectives of this research aimed : 1) at studying knowledge from researches in designing and developing animation information graphic based on infographic principles, 2) designing and developing animation information graphic based on infographic principles, 3) verifying the efficiency of animation information graphic and 4) assessing the locals’ perception of animation information based on infographic principles for transferring knowledge from researches to the community to promote environmental conservation knowledge at Ban Khlong Khon, Samut Songkhram. The sample included  226 villagers in Village No. 3, Ban Khlong Khon, Khlong Khon Subdistrict, Muang District. The research tools involved 1) animation information based on infographic principles graphic, 2) animation information graphic analysis form regarding designing and developing contents, 3) animation information graphic efficiency form, 4) data performance assessment form and 5) information perception assessment form. Mean and SD were used to analyze the collected data.