Agricultural Production Management In Banna Sub-District Area, Banna District, Nakorn Nayok Province

Abstract

The objectives of this research were 1) to survey agricultural produce and agricultural product management conditions in ​​Ban Na Subdistrict area 2)to develop an appropriate agricultural product management model, and 3) to drive and evaluate the use of the agricultural product management model in ​​Ban Na Subdistrict area, Ban Na District, Nakhon Nayok Province to be successful. Participatory Action Research (PAR) deployed the mixed-method design (quantitative research and qualitative research). In purposive sampling, 237 households selected the samples, and 20 key informants were community leaders, farmer representatives, government agencies, the private sector in Ban Na Sub-district. The research instruments consisted of questionnaires, interviews, and group stages. The statistical analyses used for this study were frequency, percentages for quantitative data, inductive interpretation and logical analysis for qualitative data analysis.

The results showed that

          1.The survey of agricultural products and agricultural product management conditions found that most people engaged in agriculture; the main crop was rice, mostly mixed farming. The productive activities of each type could share the benefit. The condition of production management was divided into three aspects: 1) harvesting, 2) processing, and 3) selling. Agricultural products are harvested by hiring rice-harvesters and sold to the mills, on the other hand, agricultural products are kept for eating in the family or retailed in front of the house, such as mango and mayongchit.

1. 2. Appropriate agricultural production management model encouraged more small mills to set up community enterprises within the community. They represented production management: direct sales through online channels, organic cropping, and product processing. The products used for developing the production management model were 1) rice, 2) fruit: mangoes and mayongchits, 3) chickens, 4) home-grown vegetables, and 5) bamboo shoots.
2. 3. The results of driving and evaluating the agricultural product management model revealed that agricultural production management knowledge was used for developing agricultural products. The pilot products in the management were rice, mangoes, mayonchits, chicken eggs, home-grown vegetables, and bamboo shoots that were used for processing or managing to be the new production. The markets were expanded to the farmers in the area based on the trading system development, connecting businesses in the cooperative system to increase income for farmers. As well as, Agricultural Innovation Learning Center was the service point in publicizing various projects. The researchers' team developed the website - Agricultural Innovation Learning Center, Ban Na District, Nakhon Nayok Province - to be a learning center for those who were interested in studying Agricultural development projects in the Thailand 4.0 era. Furthermore, the website was also another marketing channel for farmers in Ban Na Sub-District, Ban Na District, Nakhon Nayok Province.