Bangkok Metropolitan Administration Tourism Promotion Strategies
Keywords:
Tourism Strategy, Tourism Promotion, Bangkok Metropolitan AdministrationAbstract
This research aimed to analyse Bangkok’s tourism core services and to analyse the Bangkok tourism promoting strategies. The samples were 240 people, including 60 tourism or related business entrepreneurs and 180 Thai tourists selected by using the quota sampling technique. The quanlitative data was collected with interview forms and was analyzed by content analysis and validated by data triangulation method.
The results of the research were as follow.
- Bangkok has tourism products in the category of religious and cultural attractions as a result of significant number of famous temples, a variety of cultural traditions, religious beliefs, food and cuisines, indiginous local neighborhoods and Thai hospitality.
- The strategies for promoting Bangkok tourism with the E-V-R model consisted of 7 strategies: 1) Promoting the religious and cultural tourism with local identities 2) Increasing types of travel and providing services to gain tourists' impressions 3) Promoting and elevating food and culture to be known 4) Developing infrastructures and facilities' readiness to serve all target marketing groups 5) Promoting Bangkok tourism with operators by offering promotions to attract tourists 6) Public relations via online multimedia, together with the introduction of virtual world technology to present the image of Thai tourism and 7) Promoting more religious and cultural tourism routes.
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